What is a campaign?
Campaigns refer to the planned and managed outbound marketing initiatives that are implemented by your marketing team. Depending on the marketing efforts of your organisation, campaigns can come in various forms, including simple email send-outs, webinars, print advertisements, trade shows, and other types of marketing initiatives.
How can I use campaigns in Molequle?
In Molequle, campaigns can be a useful tool to gain insights into all the marketing initiatives of your organisation. By accessing the campaigns section of the sales intelligence extension, you can see all campaigns from any source that is connected to Molequle and gain valuable information about each campaign.
If you are interested in specific campaign types, Molequle allows you to filter the list of campaigns by any available type. This allows you to focus on campaigns that are relevant to your goals and objectives, making it easier to evaluate the success of marketing initiatives.
Clicking on any campaigns allows you to analyse the effectiveness of each initiative by looking at the membership and successes.
When are campaigns archived
Molequle campaigns that are synced to Marketo are automatically archived if they are moved into a folder in Marketo that contains the name "archive" (case-insensitive).