If you want to concentrate all your sales efforts on a specific individual, it's helpful to gain an in-depth understanding of their recent behavior. One effective way to do this is by looking at all the recent activities that the individual has in various marketing initiatives. This approach provides valuable insights into the person's engagement levels, interests, and preferences, allowing you to tailor your strategies to suit their needs better.

Molequle gives you a comprehensive overview of all recent activities for individuals or accounts. You can filter this list of activities by type and date in order to drill-down into all recent activities.

When you need to gain quick insights into a customer's interests and preferences, Molequle offers several features that can help.

To gain a deeper understanding of a person's activity history, Molequle's activity timeline displays their level of activity over the past 30 days. This timeline can help you identify the urgency of follow-up and the importance of different activities. High engagement levels in the past 30 days typically indicate a current interest in a particular topic.

Molequle automatically generates frequent interaction data on its servers, providing you with a comprehensive overview of an individual's engagement with activities such as web pages, emails, and forms over the past 30 days.

This information allows you to quickly identify the best performing assets that have captured the individual's interest. The list of assets is sorted according to the frequency of interactions, with those that have received the most engagement appearing at the top of the list.

To use frequent interactions, click on the purple star-like icon located right above the list of activities. This switches the view from the latest activities to the most frequently interacted with assets.